![]() For the sake of simplicity, we will pull our focus toward US time zones for each of the platforms listed below. These posting times will vary based on your specific audience. Now that you know the best time to post on social media, we. Best times to post on TikTok: Tuesday & Thursday from 9 a.m.-12 a.m. A safe time to post on LinkedIn is between 8am and 2pm on Tuesday through Friday to get engagements. Best times to post on YouTube: Thursday & Friday from 12 p.m.-3 p.m. Luckily, we’ve done the work for you, looking at our own data. Best times to post on LinkedIn: Wednesday and Thursday from 7 a.m.8 a.m., 12 p.m., and 5 p.m.-6 p.m. Keep in mind that there’s no perfect answer to the question of “When is the best time to post on social media” – there’s only good research and planning. You have to keep track of when your audiences are active the most, while also keeping an eye on holidays, events, current trends, and key influencers to see what’s attracting the most engagement. LinkedIn users typically scroll during the workday so it’s worth putting your content out during the week, rather than on the weekends. When is the highest engagement during the day? During the week? Larger audiences don’t necessarily mean higher engagement. Since LinkedIn is a professional network, it makes sense that the best time to post is on weekdays during standard working hours. Most audiences take a lunch break between 12pm and 2pm to check out their newsfeeds. The morning is a fantastic time to post because you’re tapping into your audience’s top energy and motivation levels. ![]() It’s important to identify which times work best for the timezone your target audience is located in so that your time and energy can be allocated accordingly. The top-performing times to post on those days are 8am through 2pm. What time zone is my target market in? Audiences can vary depending on the timezone. Clearly defining your audiences will help you dive deeper into your posting strategy. What kind of audiences does each social media platform have? Audiences on LinkedIn are very different from Instagram audiences, for example. But before you get started, here are some questions you should tackle first: Each platform needs strategic approaches to maximize how well your content does across all channels. While weekends don't get as much engagement as business hours, early mornings are your best bet on both Saturday and Sunday. Reaching your audience takes precise planning and researching the best times to post on social media. The best time to post on LinkedIn on Sunday is 6:00 AM.
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